Download e-book for kindle: An Introduction to Sociology by Bryan S. R. Green and Edward A. Johns (Auth.)

By Bryan S. R. Green and Edward A. Johns (Auth.)

ISBN-10: 0080121543

ISBN-13: 9780080121543

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Lazarsfeld, Personal Influence, Free Press, 1955. CHAPTER 3 THE SUBJECT MATTER OF SOCIOLOGY OUR discussions of sociological methods and concepts have given some indication of the kind of topics dealt with by sociologists but we must now attempt a more specific delineation of their subject matter. This is in fact a difficult task because sociology is only one of several disciplines concerned with human activity. The growth of specialized disciplines may be explained in various ways but the following factors are particularly important : (a) In the academic sphere, as in the industrial, efficiency is increased by the division of labour and the cultivation of limited expertise; (b) Expertise itself is a more saleable and "rewarding" commodity than general knowledge.

On the methodological side, Bales himself has spent much time in developing technical equipment, such as one-way mirrors and recording systems, and in developing training procedures for observers. 5. * This method is also concerned with personal interaction. It is basically a means of analysing and representing the structure of attractions, rejections and lines of communication existing in a group at a given time. In its simplest form, the method involves asking the members of a group which 1 R.

Zweckrationalitat or "pure" rationality, in which the actor employs rationally appropriate means to attain rationally selected ends. 2. g. culturally determined or emotionally determined. 3. g. action which follows a ritual pattern or takes the form of etiquette. 4. Affective or emotional action. 2 He does not follow the "ideal type" approach of Weber but deals with the same problem of classifying behaviour on the basis of the motivations and aims of the actor. One of Parsons's early classifications runs as follows:3 1.

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An Introduction to Sociology by Bryan S. R. Green and Edward A. Johns (Auth.)

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